The Kamala Harris campaign is unique for a number of reasons. One of them is how it illustrates the peripheral information messaging described in the Elaboration Likelihood Model.
True. Many in mainstream media—even the left like CNN, networks—are saying her strategy is to “run out the clock” by doing few interviews and distracting with anecdote vs detail. Another way of saying “peripheral.”
The academic side of this concept is brand new to me, but we have all seen it clearly during the Biden administration.
I think this says a lot about those who would vote for Kamala Harris over Donald Trump. And, none of what it says would be considered good.
True. Many in mainstream media—even the left like CNN, networks—are saying her strategy is to “run out the clock” by doing few interviews and distracting with anecdote vs detail. Another way of saying “peripheral.”